Performance Marketing Executive

Paytm is hiring for the role of Performance Marketing Executive! Responsibilities of the Candidate: • The role will include conceptualising, drafting, and executing campaigns on various platforms. • Formulate segments & target pipelines suited to each of the categories and campaigns. • Running campaigns on Paytm properties and other digital paid media. • Measurement of campaign performance and maintaining performance data. • Coordinating with various stakeholders for creatives, campaign segments, data analytics, etc. Requirements: • End-to-End Campaign Management. • Should have 1-3 years of experience in campaign management in the Insurance domain or the Fintech digital space. • Good understanding of Marketing Automation tools like Clevertap, Moengage, etc. • Bachelor's degree from an accredited university or college. • Proficient in MS Office. • In-depth understanding of customer behaviour, browsing and transacting trends, visual merchandising, and execution. • Ability to identify workflows and formulate processes. • Ability to define metrics for measurement.