Management Trainee - Marketing

Mahindra & Mahindra Ltd. is hiring for the role of Management Trainee - Marketing! Responsibilities of the Candidate: • Develop and execute paid campaigns (Google Ads, LinkedIn Ads, Facebook Ads) focused on generating qualified leads. • Optimise campaigns for CPL (Cost per Lead) and ROI. • Implement retargeting strategies to nurture prospects. Drive organic traffic through SEO best practices (on-page, off-page, technical SEO). • Collaborate with content teams to create blogs, landing pages, and case studies aligned with lead-gen goals. Manage and optimise website UX/UI for conversions. • Create high-converting landing pages integrated with CRM and marketing automation tools. Implement and manage email marketing workflows for lead nurturing. • Ensure seamless integration between digital campaigns and CRM systems (e.g., Salesforce, HubSpot). Track and analyse campaign performance using Google Analytics, GA4, and other tools. • Prepare weekly/monthly dashboards for management review. Manage LinkedIn and other relevant platforms for brand visibility and engagement • Develop thought leadership content to position Mahindra Powerol as an industry leader Requirements: • Number of qualified leads generated per month/quarter. • Cost per Lead (CPL) vs. target. • ROI on paid campaigns. • Click-through Rate (CTR) and Conversion Rate (CVR) for ads and landing pages. • Increase in organic traffic and keyword rankings. • Growth in website engagement metrics (time on site, bounce rate • Email open rates and click-through rates. • Lead nurturing conversion percentage. • Growth in followers and engagement rate on LinkedIn and other platforms. • Accuracy and timeliness of performance dashboards and insights.