PPC Executive

Job Title: PPC Executive Location: • Remote Job Type: • Full-Time Working Hours: • 4:00 pm to 1:00 am Job Overview: • As a PPC Executive, you will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms to drive targeted traffic and maximize return on investment (ROI) • You will play a crucial role in developing strategies, analyzing data, and collaborating with the broader marketing team to achieve business objectives Key Responsibilities: • Develop, implement, and manage PPC campaigns across platforms including Google Ads, Bing Ads, and social media channels • Conduct thorough keyword research and analysis to identify new opportunities and optimize existing campaigns • Create compelling and engaging ad copy and visuals in collaboration with the design team to drive clicks and conversions • Monitor and analyze campaign performance metrics (such as CTR, CPC, and conversion rates), making data-driven adjustments to optimize performance and manage budgets effectively • Perform A/B testing on ad copies and landing pages to identify the most effective strategies • Generate regular, detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders • Stay up-to-date with the latest PPC industry trends, best practices, and platform changes to ensure our strategies remain competitive • Collaborate closely with SEO, content, and design teams to ensure PPC efforts align with overall marketing goals Qualifications And Skills: • Education: Bachelor's degree in Marketing, Business, or a related field is often preferred • Experience: Proven experience (typically 1 3 years) in managing PPC campaigns, either in-house or agency-side • Platform Proficiency: Strong working knowledge of PPC platforms, particularly Google Ads and Meta Ads • Analytical Skills: Excellent analytical skills with the ability to interpret complex data from multiple sources and make informed decisions • Communication: Strong written and verbal communication skills, with excellent attention to detail • Tools: Proficiency in using analytics tools like Google Analytics and experience with data analysis using MS Excel or Google Sheets • Certifications: Google Ads or other relevant platform certifications are a plus Perks And Benefits: • Competitive Compensation: A competitive salary package with performance-based incentives • Remote Work Flexibility: The ability to work from anywhere, ensuring a healthy work-life balance • Professional Development: Opportunities for continuous learning • Vibrant Culture: Join a dynamic and supportive team environment focused on growth and innovation