Senior Associate- Social Media Marketing

Razorpay is hiring for the role Senior Associate- Social Media Marketing Responsibilities of the Candidate: • Be the daily point of contact with our Social Media Agency, aligning on posts across channels, driving weekly planning syncs, and owning monthly performance reviews to fuel channel growth. • Ideate and pitch creative concepts, including memes, formats, hooks, and narratives, to make RazorpayX stand out on every feed. • Own end-to-end content production on Canva from brief to final static or video asset. • Shoot, direct, and edit reels as a BAU activity with a strong understanding of camera framing, reel formats, aspect ratios, and platform-native storytelling. • Monitor social media performance using reporting and listening tools and translate data into actionable insights and optimisations. • Collaborate with internal design, brand, and PMM teams to ensure social content is on-brand and campaign-aligned. • Stay ahead of platform trends across Instagram, LinkedIn, and X and bring them into the content calendar proactively. Requirements: • 2 to 4 years of hands-on social media experience, ideally in a fast-paced brand or agency environment. • Proven ability to produce content with a virality quotient across social platforms. • Proficient in Canva for both static and video editing and comfortable producing scroll-ready content independently. • Strong understanding of social media formats, including reels, carousels, stories, and shorts, and what makes each platform tick. • Hands-on experience with social media reporting and listening tools like Talkwalker by Hootsuite or similar. • Shooting, directing, and operating with a creator mindset on a day-to-day basis should feel second nature. • Highly organised and able to juggle agency coordination, content production, and reporting simultaneously. • Experience in a B2B marketing setup with an understanding of how to make business finance feel exciting and relevant. • Prior experience working closely with founders or leadership on personal branding and thought leadership content. • Experience collaborating with or managing influencers and creator partnerships. • Fintech or SaaS background with familiarity with the audience and ecosystem.