Digital Marketing Specialist

Organization: Apollo AyurVAID Hospitals Corporate Office Location: • Bangalore Experience: • 2 3 Years Role Overview: • We are looking for a hands-on Digital Marketing Executive to support end-to-end execution of performance marketing, SEO coordination, and campaign optimization • The role will work closely with internal teams and agencies to drive lead generation, conversion, and overall digital growth Key Responsibilities: • Coordinate with performance marketing agency (Google & Meta campaigns) • Track daily campaign performance (leads, CPL, conversions) • Support in campaign planning, execution, and optimization • Work with SEO agency on content, landing pages, and rankings • Assist in landing page updates and conversion optimization • Monitor and report key metrics (traffic, leads, appointments) • Ensure smooth execution of campaigns across channels What We re Looking For: • Basic understanding of Google Ads, Meta Ads, and SEO • Strong analytical mindset with attention to data • Ability to coordinate with multiple stakeholders/agencies • Proactive, execution-focused, and detail-oriented Preferred Background: • 2 3 year s experience in Digital Marketing • Exposure to performance marketing, SEO and Technical skills with agency coordination Education: • Bachelor s or above degree in Marketing, Business, or related field • Digital marketing certifications (Google Ads, Meta Blueprint, SEO) are good to have Skills: • Google Ads & Meta Ads • Analytical skills (GA4) • Advanced Excel / Google Sheets • Advanced SEO • AI-Skills • ROI Tracking • CRM knowledge